Absolut unveils Crystal Pinstripe in GTR
13 September, 2011
Absolut Vodka has launched Crystal Pinstripe, the next generation of its 2010-released Crystal bottle, to global travel retail.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
